About Indoor Tracking
Since 2011 we have worked on one question: where is it, indoors. We build our own systems, the Bluetooth Beacon Tracker and the Sentinel Video Tracker, plus a navigation SDK that puts a live position on a visitor's phone. We are also consultants on indoor geolocation projects, including the ones that end with a technology we do not make.
We are a small team, and it is the same team that ran these technologies before the company carried this name. That is why we prefer telling you early that a project is not worth doing, rather than discovering it together six months later.
You will talk to the people who would run your project, not to an account manager.
Why we position ourselves this way
Indoor positioning is a market where almost every supplier owns one technology and recommends it in every situation. Buyers pay for that, in four predictable ways.
The recommendation follows the catalog
A UWB vendor finds a UWB problem. A BLE vendor finds a BLE problem. The buyer has no way to tell whether the advice is technical or commercial.
Requirements get inflated
Sub-meter accuracy and continuous positioning end up in specifications that would have been satisfied by a reader at a gate, because nobody was paid to say so.
Proof arrives too late
The system is proven on the buyer's own site only after the full rollout, when reversing the decision is expensive.
The data ends up locked in
Positions live inside a dashboard, the API is an extra, and leaving the supplier means losing the history. We include API access and raw data access in scope for the opposite reason.
Three questions to ask any indoor positioning supplier
Including us. If a supplier cannot answer these in plain language on a first call, that is information.
Which technologies do you not sell?
A supplier who sells everything and a supplier who sells one thing both have a bias. What matters is whether they will name the cases where their own product is the wrong answer, before you ask.
What will you measure on my site, and when?
Ask what the pilot will measure, over what area, with what equipment, and what result would make them recommend stopping. A pilot that cannot produce a negative outcome is a demonstration.
Who owns the data and the integration?
Ask whether API access and raw position data are in scope or priced separately, and what you keep if the contract ends.
Where we come from
Indoor Tracking is operated by Stura, Inc. The team is small and works directly with clients: Dan, Francesco and Gianni. The technology has a longer history than the name, and it is worth telling in order, because it explains what we are good at.
Before indoors: locating things on a network
Cyril Houri founded Mexens Technology, later Navizon. Before that, in 1999, he had founded Infosplit, a company that worked out where an internet user was from their IP address, and which was acquired in 2004. The thread from there to here has never changed: take signals that were not designed to give a position, and get a usable position out of them.
2005: hybrid outdoor positioning
Navizon launched a positioning system that combined GPS, Wi-Fi and cell signal in one hybrid fix, at a time when a phone on its own could rarely do better than the nearest tower. Blending sources that are each imperfect is still the core skill of everything we build.
November 2011: indoor positioning starts
Navizon announced I.T.S., the Indoor Triangulation System. That date is where the since 2011 on this site comes from: it is when this team moved from positioning people outdoors to positioning people and assets inside buildings, where satellites stop working. Every product we sell today descends from that line of work.
2015: the indoor technologies become their own company
The indoor positioning technologies developed at Navizon were spun off into Accuware, Inc., based in Miami Beach. For the years that followed, the indoor work had its own company and its own product line, which is how the BLE and the video systems reached the shape they have now.
Today: Indoor Tracking, of Stura, Inc.
Those technologies were inherited from Accuware and are now Indoor Tracking's, and the team comes entirely from Accuware. The name is recent. The people, the software and the hardware are not, and that is the part worth knowing before you hand a building to a supplier.
What we build ourselves
The Bluetooth Beacon Tracker, a BLE system that locates tagged items to 1 to 3 meters in 90 percent of cases. The Sentinel Video Tracker, which works with existing CCTV cameras for people counting, occupancy and flow analytics. And a navigation SDK, integrated into a customer's own app, that guides a visitor indoors using our beacons in the building.
What we do as consultants
We are a technology provider and we are also hired as advisors on indoor geolocation projects, and those are two different jobs. As advisors we compare technologies, write the requirement in terms a vendor cannot bend, size a pilot that can fail, and manage the deployment, including when the answer is a technology we do not make. We will tell you which of the two hats we have on at any point in a project.
What we source from others
When a project needs a technology we do not build, we supply it, integrate it and stand behind it. We deliver RFID, UWB and Wi-Fi positioning alongside our own systems, and the BLE receiver nodes we deploy are made by April Brother, a technology partner. The difference we keep clear is between what we build and what we source: both come with the same accountability, but only the first is ours.
Our partnership with Wheere
Indoor Tracking is a partner of Wheere, a French company developing long-range indoor geolocation technology. Through this partnership we can offer Wheere's solution alongside our own BLE and video tracking systems and third-party technologies, always recommending the option that fits the project.
What we are not
The shortest way to describe a company is often to say what it does not do. All five of these are deliberate choices, not gaps we plan to close.
We are not a single-technology vendor
We have our own products and we still say when one of them is not the right answer for your building. On a fair number of inquiries the honest recommendation is RFID gates, which is a smaller project than the one the client came to discuss.
We are not a large organization
There is no account management layer and no regional sales network. If you need a supplier who can staff a rollout across dozens of sites simultaneously, say so on the first call and we will tell you honestly whether we can do it.
We are not a safety systems supplier
Our systems update in the order of seconds. Machine safety and anticollision have their own standards and their own suppliers, and we do not present our products as certified safety devices.
We do not publish customer logos or case studies
We do not have authorization to name them, and we will not invent a logo wall. What we can say is who they are: a chain of private clinics in the United States, a marketing company that analyzes how people move, a company that tracks forklifts and people across warehouses, several museums and an aquarium. No numbers, no outcomes, no names, because those are not ours to publish.
We do not quote before we have seen the site
We publish our minimum commitment and the variables that drive the cost. We do not produce a firm price for a building nobody has assessed.
How we charge
The first conversation is free and has no conditions attached. Beyond it we work with a minimum commitment of USD 5,000, and the final figure depends on the area to cover, the number of assets, the accuracy required, and the installation and integration work. The full breakdown is on our engagement models page.
Free discovery call
Thirty minutes, no cost, no obligation, no follow-up sequence if the answer is that we are not a fit.
Minimum commitment USD 5,000
It is a floor, not a typical project value. Below it we cannot assess, pilot and deploy properly, and we will say so rather than shrink the method.
Pilot before rollout
You pay for a measured pilot before you pay for a rollout, so the big decision is made on evidence from your own building.
How we work
The same four steps on every project, whatever the technology turns out to be. Any of them can end with us recommending that you stop.
1. Free 30-minute discovery call
What you need to locate, how many items, how precisely, in what building, and what should happen with the data. You leave the call with our honest read, including whether you need a system at all.
2. Site assessment
The building rather than the brochure: floor plan, structure, ceiling height, metal and racking, existing network, power, and the constraints of working on an active site.
3. Pilot
A small measured deployment in a real area. For the Bluetooth Beacon Tracker, at least 6 nodes covering about 300 m2. From you we need a scaled floor plan of the areas to monitor, optionally the position of the power outlets, and a few photos.
4. Rollout and integration
Full deployment sized on the pilot results, connection to your systems via API, access to your raw data, training and support.
Frequently asked questions
How long have you been doing this?
Since 2011. In November 2011 Navizon announced I.T.S., its Indoor Triangulation System, and that is where this team's work on indoor positioning begins. In 2015 those indoor technologies were spun off into Accuware, Inc., in Miami Beach. They were inherited from Accuware and are now Indoor Tracking's, operated by Stura, Inc., with a team that comes entirely from Accuware.
Indoor Tracking is a name I have not seen before. Is the company new?
The name is recent, the technology and the people are not. The line runs from Navizon's indoor positioning work announced in 2011, through Accuware, Inc. from 2015, to Indoor Tracking today. The products came across with the team rather than being bought as a catalog, which is why the person on your discovery call can answer questions about how the positioning actually works.
Who is behind Indoor Tracking?
Indoor Tracking is operated by Stura, Inc. The team is small and you deal with it directly: Dan, Francesco and Gianni.
Are you a product company or a consultancy?
Both, and we say which one we are being. We build the Bluetooth Beacon Tracker, the Sentinel Video Tracker and a navigation SDK, so there are projects where we are the supplier. We are also engaged as advisors on indoor geolocation projects where the outcome may be a third-party technology or no system at all. The second role is only credible if we are willing to recommend against our own products, so we do.
Do you only sell your own products?
No. We build our own systems, we supply RFID, UWB and Wi-Fi positioning when they fit better, and we are a Wheere partner for long-range positioning. The recommendation follows the use case, not the catalog.
Who are your customers?
A chain of private clinics in the United States, a marketing company that analyzes how people move, a company that tracks forklifts and people across warehouses, several museums and an aquarium. We do not have authorization to name them, so we will not, and we will not publish invented references or a logo wall in their place. When we can publish real cases with permission, we will.
Can we talk to an engineer rather than a salesperson?
Yes. The team is small enough that the person on the discovery call is involved in the project itself.
What is your relationship with Wheere?
We are a Wheere partner. Wheere is a French company developing long-range indoor geolocation technology, and the partnership lets us offer its solution alongside our own systems. Any figure we publish about Wheere technology is attributed to Wheere and validated on your site during the pilot.
Talk to the people who would run your project
Thirty minutes, free, nothing to prepare. Describe the problem and you will get a straight answer about which technology fits, what scale of project it is, and whether it is worth doing at all.